Privacy policy

LC7 Living Privacy Policy

Last Updated: 24 February 2026

1. Introduction

At LC7 Living, we value your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us. By using our website and services, you consent to the practices described in this policy.

2. Who We Are

  • Company Name: LC7 Living

  • Registered Address: South Africa

  • Contact Email:nomzamoinnocentia232@gmail.com

  • Contact Phone: +27 (82) 550-3785

We are the "Responsible Party" (as defined in POPIA) for your personal information collected via our website.

3. What Information We Collect

We may collect the following types of personal information:

3.1 Information You Provide Directly

  • Identity Information: Name and surname.

  • Contact Information: Email address, phone number, and delivery address.

  • Transaction Information: Records of products purchased, order history, and payment amounts.

  • Correspondence: Any communications you send to us (e.g., emails, customer support inquiries).

3.2 Information Collected Automatically

  • Device Information: IP address, browser type, operating system, and device identifiers.

  • Usage Data: Pages you visit, time spent on our site, and referring website addresses.

  • Cookies: We use cookies to enhance your browsing experience (see Section 11 below).

3.3 Payment Information

All payments are processed securely through Yoco. LC7 Living does not collect or store your credit/debit card details. Your payment information is encrypted and processed directly by Yoco in accordance with their privacy policy and PCI-DSS standards.

4. How We Use Your Information

We use your personal information only for legitimate business purposes, including:

  • To Process Transactions: To fulfill your orders, process payments (via Yoco), and arrange shipping with The Courier Guy or Paxi.

  • To Communicate With You: To send order confirmations, shipping updates, and respond to your customer service inquiries.

  • To Improve Our Services: To analyze website usage and improve our product offerings and user experience.

  • To Comply With Legal Obligations: To maintain records for tax and regulatory purposes as required by South African law.

  • Marketing (With Consent): To send you promotional offers and newsletters only if you have explicitly opted in to receive such communications. You may opt out at any time.

5. Legal Basis for Processing (POPIA)

Under POPIA, we only process your personal information if we have a valid legal basis to do so, including:

  • Consent: You have given us clear consent to process your information for a specific purpose (e.g., marketing).

  • Contractual Necessity: Processing is necessary to fulfill our contract with you (e.g., to deliver your order).

  • Legal Obligation: Processing is necessary to comply with the law (e.g., keeping records for SARS).

  • Legitimate Interest: Processing is necessary for our legitimate business interests, provided it does not override your rights (e.g., improving website security).

6. Sharing Your Information

We respect your privacy and will never sellyour personal information to third parties. However, we may share your information with trusted third-party service providers who assist us in operating our business, including:

  • Yoco: To process your payments securely.

  • The Courier Guy & Paxi: To deliver your orders to you.

  • Email & Marketing Platforms: To send you order confirmations and (with your consent) promotional emails.

  • Legal Authorities: If required by law or to protect our legal rights.

These third parties are contractually obligated to protect your information and may only use it for the specific services they perform on our behalf.

7. Data Security

We take the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or damage, including:

  • Secure Socket Layer (SSL) encryption on our website.

  • Restricted access to personal information to employees who need it to perform their jobs.

  • Regular security reviews.

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

8. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements (e.g., retaining order records for SARS for 5 years).

9. Your Rights Under POPIA

As a data subject, you have the following rights regarding your personal information:

  • Right to Access: You may request a copy of the personal information we hold about you.

  • Right to Rectification: You may request that we correct any inaccurate or incomplete information.

  • Right to Erasure: You may request that we delete your personal information, subject to certain legal exceptions (e.g., where we are required to keep it by law).

  • Right to Object: You may object to the processing of your information for direct marketing purposes.

  • Right to Withdraw Consent: If you have given consent for processing (e.g., marketing), you may withdraw it at any time.

To exercise any of these rights, please contact us at nomzamoinnocentia232@gmail.com. We will respond to your request within a reasonable timeframe and in accordance with POPIA.

10. Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.

11. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us analyze web traffic and remember your preferences.

  • Essential Cookies: Necessary for the website to function (e.g., to keep items in your cart).

  • Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).

You can choose to disable cookies through your browser settings. However, please note that disabling cookies may affect the functionality of our website.

12. Third-Party Links

Our website may contain links to third-party websites (e.g., Yoco, social media platforms). This Privacy Policy applies only to our website. We are not responsible for the privacy practices of third-party sites. We encourage you to read the privacy policies of any external sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be indicated by an updated "Last Updated" date at the top of this policy. We encourage you to review this page periodically.

14. Complaints

If you believe we have violated your privacy rights or failed to comply with POPIA, you have the right to lodge a complaint with the Information Regulator of South Africa.

However, we kindly request that you contact us first so we may attempt to resolve your concern directly.

15. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

  • Email:nomzamoinnocentia232@gmail.com

  • Phone: +27 (82) 550-3785

  • Hours: Monday – Friday, 9:00 AM – 5:00 PM (SAST)

Thank you for trusting LC7 Living with your personal information. We are committed to protecting your privacy and providing you with a safe shopping experience.